The Campaign for Wool is honoured to announce HM The King remains as The Patron, supporting the Campaign and its educational activities and events to remind the world of wool’s support for the planet and its natural, renewable and biodegradable properties.

The Campaign for Wool was HM King Charles’s personal initiative when he was The Prince of Wales in 2008 and was officially launched in 2010 in a bid to assist wool growers from throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment. As Patron, over the past decade of the Campaign, the then Prince of Wales has visited numerous regions of the UK, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses.

The Campaign fits perfectly with HM The King’s recently announced personal focus of Climate, Community, Commonwealth and Culture. Wool is more important today, moreover as climate change and plastic over consumption hits the headlines on a weekly basis, requesting all of us to be more considerate in our choices. The Patron has passionately endorsed the natural benefits and use of wool, issues he raised on the introduction of mainstream plastic use in his student days over 50 years ago. Choosing wool will help to safeguard the planet for future generations.

The Campaign is supported by companies across the globe, including farmers, the wool processing pipeline, designers, brands and retailers. 2024 will see the Campaign launch some exciting initiatives and collaborations for Wool Month which takes place throughout October.

“It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing and textiles if we are going to get anywhere near to meeting the United Nations climate change goals set for the industry. A major part of that change has to be moving from a linear system to a circular one, where textiles and clothing are produced sustainably, enjoy long use, and are made using natural materials, specifically wool, which will biodegrade naturally and quickly at the end of their useful life”. His Royal Highness The Prince of Wales, Patron Campaign for Wool

Wool is an overlooked planet-friendly fibre, and the release of a new informative film by the Campaign for Wool aims to highlight wool’s natural eco properties, including its biodegradability, along with circular economy, regenerative farming and feed management in relation to reducing carbon and methane gas emissions.

Everyone is made aware, and reminded daily, of the unbalance we are facing of the planet with the infusion and infiltration of plastics and micro-fibres since the introduction of plastic and Nylon in 1907 and 1935 respectively.

Since this time it has become self-evident that material introduced with the intention to help the planet and its natural resources has, in fact, upset the balance of nature. The result is a mass of plastic and micro-fibre non-biodegradable pollution sat in the oceans and landfill for hundreds, if not thousands, of years to come. Wool biodegrades naturally back into the land adding valuable nutrients and devoid of micro-fibre evidence in oceans and waterways.

Choosing wool clothing and interior products over man-made fibres assists the biodiversity of the land on which life exists, and as an investment wool lasts longer and is healthier for the skin and the home/office environment. Even small and minor gestures can collectively make a significant difference in assisting the planet in the rebalancing of nature, if everyone were to choose wool.

“As a designer wool makes incredibly beautiful garments that can end up in your forever wardrobe and stand the test of time. At Mother of Pearl we are moving into the world of circularity, we have launched rental and resale, and are working super hard on the resale and repair elements”. Amy Powney, Mother of Pearl